What Are Cookies
Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work efficiently, to improve user experience, and to provide information to the website owner.
Cookies cannot run programmes or deliver viruses to your computer. They are uniquely assigned to you and can only be read by a web server in the domain that issued the cookie to you.
In addition to cookies, we may also use similar tracking technologies such as web beacons (transparent image files used to monitor behaviour on our site), pixel tags, and local storage objects. For simplicity, we refer to all of these collectively as "cookies" in this policy.
Why We Use Cookies
We use cookies for the following primary purposes:
| Purpose | What It Means for You |
|---|---|
| Website Functionality | Ensuring the site loads correctly, forms work, and pages display properly across devices. |
| Performance & Analytics | Understanding how visitors use our site so we can improve content, navigation, and page speed. |
| Marketing & Advertising | Showing you relevant ads on platforms like Facebook, Instagram, and Google based on your interest in PCA. |
| Payment Processing | Enabling secure payment flows through Razorpay and other payment partners. |
| Personalisation | Remembering your preferences and form progress so you don't have to re-enter information. |
Types of Cookies We Use
We use the following categories of cookies:
Cookies We Set
The following are the main cookies set directly by our website and platforms:
| Cookie Name | Category | Purpose | Duration |
|---|---|---|---|
__hstc |
Analytics | HubSpot tracking — identifies unique visitors and tracks sessions | 13 months |
_ga |
Analytics | Google Analytics — distinguishes unique users | 2 years |
_ga_* |
Analytics | Google Analytics — persists session state | 2 years |
fbp |
Marketing | Meta Pixel — tracks visits across sites for Facebook/Instagram ads | 3 months |
_fbc |
Marketing | Meta Pixel — stores last click attribution for ad campaigns | 2 years |
ghl_session |
Essential | GoHighLevel / Synamate — session management for funnel pages | Session |
rzp_* |
Essential | Razorpay — payment session and fraud prevention | Session |
cookie_consent |
Functional | Stores your cookie consent preferences | 1 year |
Third-Party Cookies
In addition to our own cookies, some of the content on our pages is served by third-party platforms. These platforms may set their own cookies on your device when you interact with their embedded content or services.
| Third Party | Purpose | Their Privacy Policy |
|---|---|---|
| Google Analytics | Website traffic analysis and performance measurement | policies.google.com/privacy |
| Meta (Facebook/Instagram) | Advertising targeting and conversion tracking | facebook.com/privacy/policy |
| Google Ads | Remarketing and ad conversion measurement | policies.google.com/privacy |
| Razorpay | Secure payment processing and fraud prevention | razorpay.com/privacy |
| YouTube | Embedded video playback (if any videos are embedded) | policies.google.com/privacy |
We do not have control over third-party cookies. Please refer to each third party's privacy policy to understand how they use your data.
Managing Your Cookies
You have the right to decide whether to accept or reject non-essential cookies. You can exercise your cookie preferences by:
Cookie Consent
When you first visit our website, you may be presented with a cookie consent banner that allows you to accept or customise your cookie preferences. Your choices are saved for a period of 12 months, after which you may be asked to renew your preferences.
Strictly necessary cookies do not require your consent as they are essential for the website to function. All other categories of cookies require your explicit consent before we activate them.
Impact of Disabling Cookies
If you choose to disable cookies, please be aware that some features of our website may not function correctly. Specifically:
| If You Disable | What May Be Affected |
|---|---|
| Essential Cookies | The website may not load correctly. Payment processing and form submissions may fail. Session data will not be retained. |
| Analytics Cookies | We will not be able to track how you use our site, which means we cannot use your data to improve your experience. No impact on site functionality. |
| Marketing Cookies | You will still see ads, but they will be less relevant to your interests. Conversion tracking for our ad campaigns will be impaired. |
| Functional Cookies | Your preferences may not be remembered between visits. You may need to re-enter information on forms. |
Do Not Track
Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activity tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals, and our website does not alter its data collection and use practices in response to DNT signals.
We encourage you to use the cookie management options described in Clause 6 of this policy to control how cookies are used on your device.
Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, our operations, or for other business reasons. When we make material changes, we will update the effective date at the top of this page.
We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies. Continued use of our website after any changes to this policy constitutes your acceptance of the updated terms.
Contact Us
If you have questions, concerns, or requests regarding this Cookie Policy or our use of cookies, please reach out to us:
Email: [email protected]
We aim to respond to all cookie-related queries within 5 business days.